Overview
Insurance brokers play a vital role in the insurance industry by advising clients, identifying suitable insurance solutions, and facilitating effective risk transfer between clients and insurers. Professional broking services require strong technical knowledge, ethical conduct, and a client-focused advisory approach.
This course provides practical knowledge of the principles and professional standards required to deliver effective insurance broking services. Participants will develop an understanding of the broker’s role in risk advisory, client engagement, insurance placement, and ongoing policy servicing.
The programme also explores the importance of professionalism, regulatory compliance, and building long-term client relationships in delivering high-quality insurance broking services.
Who Should Enrol
This course is designed for professionals involved in insurance broking and advisory services, including:
- Insurance brokers and brokerage staff
- Insurance agents transitioning into broking roles
- Client relationship managers within brokerage firms
- Insurance sales professionals and intermediaries
- Risk advisory professionals working with corporate clients
- Professionals seeking to strengthen their knowledge of insurance broking practices
What You Will Learn
Participants will gain practical knowledge and understanding of:
- The role and responsibilities of insurance brokers
- Principles of professional insurance broking practice
- Client risk assessment and insurance advisory processes
- Insurance placement and negotiation with insurers
- Policy servicing and client relationship management
- Ethical and professional standards in insurance broking
Learning Pathway
This course forms part of the IIEA E-Academy Learning Pathway Framework™ for Advanced Insurance Professionals, designed to strengthen technical expertise across key areas of insurance practice.
Certification
Participants who successfully complete the course requirements will receive a Certificate of Achievement recognising their successful completion of the programme.
This course complements other insurance distribution and advisory programmes such as:
- Needs Analysis
- Selling Life Insurance
- Bancassurance Certification
and helps build professional capability in delivering client-focused insurance broking services.
Learning Outcomes
On completion of this course, you will be able to effectively:-
- Respond to client enquiries for broking services
- Establish relationship with client and identify client’s objectives, needs and financial situation
- Analyse client’s objectives, needs, financial situation and risk profile to develop appropriate strategies and solutions
- Undertake risk assessments and conduct market research to determine the most suitable product to meet risk exposure
- Present appropriate strategies and solutions to client and negotiate an insurance plan, policy or transaction
- Provide an insurance programme for broking client
- Agree to an insurance plan, policy or transaction and complete documentation
- Place client insurances and confirm cover with client
- Provide ongoing service where requested by client
- Provide a claims service to broking client.
Course Outline
- 2.1: Legal and ethical responsibilities for brokers
- 2.2: Know Your Client
- 2.3: Informal Information Collection
- 2.4: Formal Information Collection
- 2.5: Summary
- 3.1: Risk Assessment
- 3.2: Developing Client Solutions
- 3.3: Get Quotes from Insurers
- 3.4: Comparing Quotes and Negotiating with Insurers
- 3.5: Case Study
- 3.6: Summary
- 4.1: Prepare Documentation for Advice
- 4.2: Present Recommendations to Client
- 4.3: Case Study
- 4.4: Discuss Options
- 4.5: Place Client Insurances and Confirm Cover
- 4.6: Premium Invoicing and Client Money Handling
- 4.7: Summary
- 5.1: Claims Handling
- 5.2: Advise the Client
- 5.3: Notify Insurers About Claims
- 5.4: Reviewing Terms and Conditions of the Policy
- 5.5: Repair or Replacement?
- 5.6: Notify Client of Terms of Settlement
- 5.7: Reinstating The Sum Insured or Limit of Liability
- 5.8: Case Study
- 5.9: Summary